As indie devs, it's easy to just put your game out there and pray for organic sales on Steam. While Steam will always be the big part of the pie, we found that actively selling keys on third-party stores is totally worth the effort. Over five years for our game Northend Tower Defense, we made an extra $13,205 USD outside of Steam.
Here is the exact breakdown of how we did it, ranked from worst to best performing stores:
- Sonkwo: This Chinese PC gaming digital store made us $786 USD. It works well because some Chinese players don't have international payment options and prefer using local methods like Alipay to buy games. They actually emailed us first to set up a campaign because they saw potential for our game in China.
- Gamersky: This is a major Chinese gaming website and our publisher, which made us $5,349 USD. They sell keys on their own digital store at a 30% discount from the full Steam price, taking their percentage on each sale. It's a great plus from regular Steam sales, and we do nothing but send them the keys.
- Fanatical: This UK-based store was our absolute best performer, making us $7,069 USD. They are famous for bundles where your game might sell for $1 or less, but the high volume of bundle sales completely makes up for the low price point. We did four bundles with them over five years, and they recently asked for 2,500 keys to do a bundle for our newer game, Deepstone Rift.
- Humble Store: We currently just have a standard store page here and have only made three sales so far, but we are actively trying to get into a Humble Bundle soon to push those numbers up.
The grand total came to $13,205 USD, which added almost 7% to what Steam made us after all the cuts. After calculating a 15% tax and splitting the remainder in half with my co-founder, it added an extra $5,600 USD to my personal net profit.
If you think Steam is the only way to make money from your games, you are totally wrong. It is not a hard thing to do just reach out to these stores, try to give them keys, and get some extra sales because it absolutely adds up.
Note: if you want more details video you can check my channel from my profile.
Heads up guys!
The game isn't permanently discounted by 30% or more because continuous sales go against Steam ToS. We only feature these higher discounts during specific monthly events, so keep an eye out for the next sale!