r/DisneyPlus • u/blowingtumbleweed • 4d ago

Question Holy Wow: bill increase

I just got the notification from Apple that my price for DisneyPlus annual is moving from $79.99 to $189.99, a full $110 jump. That's crazy! Was I stuck in some time vortex and underpaying for a year or what in the heck happened?

436 Upvotes

94% Upvoted

187 comments sorted by

View all comments

28

u/BlackLotusPanda 4d ago

Because they can and they think people will keep on paying regardless. I had netflix since back when they were $5 and after two price hikes I told them if they did it again I was cancelling, and when they jacked the price up again I cancelled. I will do the same with disney/hulu when the time comes because big corps need to know we are serious about our money that keeps them in business. It's like I always say "Stop asking why the clowns are acting like clowns and stop buying tickets to the circus." . There are plenty of free options.

4

u/UltimatePixarFan US 4d ago

Unfortunately one person canceling over a price hike means nothing to them. It will take until enough people do so that their revenue actually drops. If (using easy numbers for the sake of argument) they have 100 people paying $10/month, they raise it to $12/month, but they can take up to 16 people (or 16% of their user base on a 20% price hike) using these hypothetical numbers) unsubscribing to still grow profits (not that I agree that it’s right or know it may create long-term harm to the business, but when they optimize for shareholder returns on a quarter basis without thinking of the long-term and factors unaccounted for in raw numbers/metrics, that’s the logic).

There’s signs that enough people are starting to unsubscribe and disengage that the point of a price hike causing revenue to fall might not be in the very distant future anymore. But probably still years away if everything but price stays as is so don’t get your hopes up that it’ll be this time or even next time. Many people can’t live (even if they say they can, many people on social media say what they want people to hear without intending to follow through in real life) without multiple streaming services so it may take until having 3-5 streaming services at a time actually can’t be afforded by enough people.

5

u/BlackLotusPanda 4d ago edited 2d ago

You are absolutely correct one person cancelling means nothing and makes no difference whatsoever. It will take a concerted effort from lots of people cancelling for disney to realize people are not going to put up with the price hikes. Spectrum internet felt the sting and are now offering free prime memberships as a result. I don't have any hopes for disney and I don't care what they think, I will cancel when I decide I'm not paying more then I think I need to. I have one streaming service I pay for (disney) and when the time comes, and it will, I will then have zero paid streaming services and I will be perfectly fine without them.