r/kickstarter • u/craigengler • 1d ago

Best way to promote late pledges after a successful campaign?

I ran a successful campaign last year (for a Halloween puzzle + podcast, if that's relevant). I've had late pledges enabled since the campaign ended, and to date I've added 10% to my backer total via late pledges.

My question is, I have a banner across the main graphic that says "Late Pledges Available!" but is there better wording for that, or a better way to promote that? I'm not sure most people know what "late pledges" even means. Maybe something like "PLEDGE TODAY, SHIPS IMMEDIATELY"?

Would love any ideas you have to make it more compelling, especially since October is the best time to re-promote the puzzle.

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u/investigatormaker 1d ago

I'd drop the words "late pledges" from the banner, because they're platform jargon. Someone landing there in October wants two answers: can I still get it, and will it arrive before Halloween? "PLEDGE TODAY, SHIPS IMMEDIATELY" answers both, but only if fulfilment really is immediate. If it isn't, put the real date in the line, something like Still Available, Arrives Before Halloween, with the order-by date. The date does the persuading. A podcast episode that ends on the puzzle tie-in would also reach people who are already in the mood for it.

I make ThreadFox. We run Reddit outreach for businesses, with no AI tools needed on your side, and the free plan for Reddit lists the communities whose rules allow a post about your puzzle, with each rule quoted: https://threadfox.vip/p/20261012-0011-dq40t

Does the podcast have listeners who haven't seen the puzzle yet?