I started an automotive channel a few years ago. I got more serious with it in the last 6-12 months but I'm still very small in comparison. I started as a faceless channel and tried a bunch of things until I found my groove. Reviews of products, DIY repairs and projects, autocross tips, and car show walk-throughs. I've transitioned to some talking-head style videos as I got more comfortable. Honestly, faceless requires a ton more editing and you miss out on making solid connection with your audience.
There is an audience if you find the right sub-niche within automotive community. Find a topic that you like to discuss AND have an audience with interest. The key is production quality and level of effort. Things like dialed in thumbnails and quality audio and video.
I toyed with the idea of car reviews but couldn't work out the logistics of getting access to cars, research, writing a decent script or bullet points, and having the proper equipment to shoot effectively. You likely have better access at BMW. I have my trusty 2017 F22 M240i!
The first step is just creating some content and try new things. Find what works for you as you grow your audience. Be open to pivoting as new directions emerge. It's a fun (and sometimes frustrating) journey. You're in a good place in Germany. I love watching content from Mischa at the Nurburgring. My channel link is in my profile if you want to see my progression.
so from what i have been reading: faceless is probably not a good idea if i want to make a solid foundation
yeah the logistics for me is also a problem. although i have access to development cars, im not able to film them or publically show them before the proper production or product revealing date.
regarding the equipment i have a gopro creators edition and a nikon D5200 with an iphone. thats all and i dont think we need anything more.
yeah mischa has balls as big as a tiger😂 he is really cool but i still have some way. the difference is that he was working in this branch before youtube and then he started filming what he was filming. im the opposite, i start filming then i become a guy which can access cars.
i will try some things before probably before i find my niche. i guess its gonna be a roller coaster of emotions but they said: no risk no fun and no pain no gain
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u/-DWNSHFT- Jan 26 '26
I started an automotive channel a few years ago. I got more serious with it in the last 6-12 months but I'm still very small in comparison. I started as a faceless channel and tried a bunch of things until I found my groove. Reviews of products, DIY repairs and projects, autocross tips, and car show walk-throughs. I've transitioned to some talking-head style videos as I got more comfortable. Honestly, faceless requires a ton more editing and you miss out on making solid connection with your audience.
There is an audience if you find the right sub-niche within automotive community. Find a topic that you like to discuss AND have an audience with interest. The key is production quality and level of effort. Things like dialed in thumbnails and quality audio and video.
I toyed with the idea of car reviews but couldn't work out the logistics of getting access to cars, research, writing a decent script or bullet points, and having the proper equipment to shoot effectively. You likely have better access at BMW. I have my trusty 2017 F22 M240i!
The first step is just creating some content and try new things. Find what works for you as you grow your audience. Be open to pivoting as new directions emerge. It's a fun (and sometimes frustrating) journey. You're in a good place in Germany. I love watching content from Mischa at the Nurburgring. My channel link is in my profile if you want to see my progression.
Best of luck!